About us
About us
Brain Matters is a project by The Behaviour Change Agency (BCA) that aims to improve brain health literacy in South Africa. We believe everyone deserves access to clear, trustworthy information about brain health.
Why Brain Matters?
In South Africa, many people struggle to find reliable information about brain health that speaks to their experiences and culture. Our mission is to bridge this gap by providing:
- Evidence-based brain health information in simple, clear language
- Culturally relevant content that respects our diverse communities
- Practical knowledge about how your brain works and how to keep it healthy
- Trusted resources when you need support
Our approach
We combine behavioural science with local insights to explain brain health in ways that make sense for Mzansi. By making this knowledge accessible and culturally relevant, we're working to help South Africans better understand and care for their brain health.
www.bca.mobi